Professional Boxing

If you draw a line around it, people will see it (and order it). There’s no single better way to draw attention to a high-profit menu item.

Impact 10 to 15 percent of the space on your menu by boxing menu items. As a general rule box 1 out of every 8 to 10 items. Boxes draw attention and get orders. So its best to use them on high-profit items. Too many boxes creates clutter and defeats their attention getting purpose.

Grab their attention with a colored box

A similar trick can be achieved by adding symbols before your menu items like NEW or Local. Going all the way back to the father of modern advertising, David Ogilvy, “People want news”, and what’s more news-worthy than a new dish.

Food symbols draw attention to high-profit items

Tip

With iMenuPro you can box a single item or any group of items. To add NEW in front of a food item, just edit the item and choose from one of several NEW icons from the symbol list. Both tricks take but a few clicks and won’t change your menu layout.